LeanSoftNarrowBroad
Athletic-mesomorph range
Join 1,200+ people
Lose the fat.Get the body you
actually want.
We analyse your body composition, then build a plan to strip fat while keeping the muscle you’ve earned, designed specifically for you.
WHAT YOU’RE ACTUALLY BUYING
You’re not buying a diet. You’re buying a different life.
Getting lean isn't just about looking good in a mirror. A leaner, stronger physique changes how you look, how you feel, and how the world responds to you. Here's what you're actually buying:
- Look better in clothes - and out of them
- Walk into any room with quiet confidence
- More strength and more energy, every single day
- Protect your long-term health
- Add measurable years to your life (the research is below)
Before
Projection
Before
Projection
Your body fat is shaping more of your life than you think.
More attractive
A specific waist-to-hip ratio is rated most attractive across nearly every culture studied
Singh, D. (1993). Journal of Personality and Social Psychology.
Lean wins
Body fat percentage predicts attractiveness ratings more reliably than BMI
Tovée, M. J., et al. (1999). The Lancet.
Better first impressions
Strangers form judgements about fitness, status and competence from a single body photo
Lukaszewski, A. W., et al. (2016). Proceedings of the Royal Society B.
More social pull
More physically attractive people receive more favourable engagement, online and in person
Gladstone, E. C., & O'Connor, K. (2013). Academy of Management Proceedings.
Body fat over BMI
Body fat percentage is a stronger predictor of mortality than BMI
Padwal, R., et al. (2016). Annals of Internal Medicine.
Cardio adds years
Higher VO₂ max is associated with significantly lower long-term mortality
Mandsager, K., et al. (2018). JAMA Network Open.
Better sleep
People who strength-train twice a week report measurably better sleep quality
Kovacevic, A., et al. (2018). Sleep Medicine Reviews.
Sharper for longer
Resistance training is associated with reduced risk of cognitive decline
Yoon, D. H., et al. (2018). Journal of the American Geriatrics Society.
Lower anxiety
Exercise is associated with meaningful reductions in anxiety symptoms
Stubbs, B., et al. (2017). Psychiatry Research.
Beats medication
Exercise was found more effective than antidepressants for mild-to-moderate depression
Singh, B., et al. (2023). British Journal of Sports Medicine.
Better body image
Resistance training improves body image, independent of weight loss
Annesi, J. J. (2007). Psychology, Health & Medicine.
More self-belief
Physical fitness reliably predicts self-confidence across age groups
Sonstroem, R. J., & Morgan, W. P. (1989). Medicine & Science in Sports & Exercise.
The lean premium
Obesity is associated with significantly lower wages, with the largest penalty for women
Cawley, J. (2004). The Journal of Human Resources.
Thin win on pay
Lower body weight is linked to higher pay, with effects that differ by gender
Judge, T. A., & Cable, D. M. (2011). Journal of Applied Psychology.
Hiring bias
Heavier candidates face measurable disadvantage in hiring and promotion decisions
Rudolph, C. W., et al. (2009). Journal of Vocational Behavior.
Personalised Analysis
A new way to lose fat
The fat-loss industry is broken, with apps and doctors giving “one size fits all” diets, and many people ending up on drugs they don't need or losing the muscle they spent years building.
The old way
STEP 1
Chase a number on the scale
STEP 2
Get a generic diet
STEP 3
Lose fat and the muscle you built
STEP 4
Rebound within months
STEP 5
End up softer than when you started
The new way
STEP 1
Analyse your unique frame and habits
STEP 2
Actually see your leanest self
STEP 3
Get a protocol built only for you
STEP 4
learn the simplest way to read your goal
STEP 5
Look like you train - and stay that way
Personalised analysis
Your complete body composition analysis
Every body is unique. We read 160+ markers across fat, muscle, and structure to give you a precise picture of your physique.
LowMedHigh
Mid 40th percentile
0%
UpperCoreLower
Lower-body first
0Upper
0Core
0Lower
Personalised Analysis
Taking into account your...
Your fat-distribution
Where your body stores fat, and what your frame allows.
Metabolism & diet
Your metabolic rate, eating patterns, and nutrition.
Sleep and stress
How sleep quality and stress levels affect fat loss.
Training & recovery
Your training history, capacity, and how you recover.
Your goal physique
The lean, strong body you're actually working toward.
Informative
You will learn...
How lean you can actually get
Your realistic body-fat floor, based on your frame.
The fastest levers to lose fat
The few changes that move the needle most.
Build muscle while you transform
How to keep and add lean mass as you lean out.
The science underlying your protocol
The evidence behind every recommendation.
Personalised Plan
Your exact plan to lose the fat and keep the muscle
A complete read of your composition, and the exact plan to act on it, built for your frame, age, and starting point.
- [1]
Get your full body-composition analysis
- [2]
See your leanest, strongest self, visualised
- [3]
Get a recomposition protocol built only for you
- [4]
Track your progress and see real change
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Marcus's Protocol
BEFORE
PROJECTION
Projected potential
This protocol is organised around 11 key markers for body composition:
- Body fat %
- Lean mass
- Waist-to-hip
- Shoulder ratio
- Visceral fat
- Posture
- Strength
- Mobility
- Metabolic rate
- Sleep
- Recovery
Projected potentialCurrent values
Your projected physique carries 9% less body fat than you do today.
Body fat now24%
Target body fat15%
What's working for you: a strong frame and good recovery. Preserving lean mass while dropping fat is the fastest path to your projection.
User Profile
Marcus L.
Protocol ID: #K2847
GoalFat loss + strength
AgeMid 30s
GenderMale
Height5'11"
ActivityModerate (4 days/wk)
DietFlexible, high-protein
TrainingResistance + zone 2
LocationUnited States
LimitationsNone reported
MedicationsNone
Overview
Your composition analysis shows a solid frame with clear room to reduce body fat while preserving lean mass, a textbook recomposition path.
Drug-free transformations
No drugs needed
We combine advanced composition analysis with expert knowledge to give you a personalised, science-backed plan. Clear recommendations tailored to your composition, goals, and lifestyle.
Before
Projection
Before
Projection
KEPT LAB PLAN
Simply follow your plan. See your body transform.
We provide you with a detailed recomposition plan, giving you the exact steps to lose fat and preserve strength without any drugs or extreme diets.
Discover your personal physique potential
We provide you with a detailed recomposition protocol based on 450+ evidence-based methods to improve body composition.
A full breakdown of what to change, region by region
Realistic visualisations of how your body could look
Multiple alternative solutions for each change
Ask any questions directly to our care team via chat.
Before
After
1
Key markers of composition
0-1 Month2
3
Balancing dimorphism
2–4 MonthsVisualisation
See your future you
Ever wondered what your body would look like at its leanest and strongest?
Realistic Visualisation
Our technology gives you realistic previews of how an achievable recomposition will look on your body.
Achievable Without Drugs
Any changes we showcase are realistic and achievable without GLP-1s or extreme cuts.
Frame-Aware
We account for the diversity of human body types and bone structures, rejecting one-size-fits-all recommendations.
Visualize Changes Before Making Decisions
Preview how composition changes impact your overall appearance.
Pricing
What could cost you $1,800 is $97
Billed yearly. No hidden fees.
Complete body composition analysis
Get an in-depth breakdown of your body fat, muscle mass, and frame.
Personalized recomposition protocol
Receive a step-by-step plan to lose fat while keeping your strength.
Biometric scores and tracking
Understand your current composition scores and track your progress over time.
Before-and-after visualisations of your potential
See what your body could realistically look like at its leanest and strongest.
Ask us anything, anytime
Ask any questions to our team directly from your dashboard.
KEPT Lab Membership
Trusted by 1,200+ people
Secure Payment Processing
Your Data Is Private & Safe
Your Questions
Frequently asked questions
If you have any further questions, please use the chat box in the bottom right or contact us by email at hello@keptlab.com.
What is KEPT Lab?
KEPT Lab gives you a personalised body-composition analysis and a recomposition plan built around your unique frame, age, and goals. The aim is simple: lose fat while keeping the strength and muscle you've built, without drugs or crash diets.
Who is this for?
Anyone who wants to lose fat for their health or how they look and is tired of generic, one-size-fits-all plans. Whether you're just starting or already training, we build the plan around your current composition and where you want to get to.
What exactly will I receive?
A detailed breakdown of your current body composition, a realistic before-and-after of your potential, and a step-by-step recomposition plan covering training, nutrition targets, and how to track your progress.
How accurate is the analysis?
We combine your photos, measurements, and inputs with composition models and human review to estimate your body-fat range, muscle distribution, and frame. It isn't a clinical DEXA scan, but it's accurate enough to build and adjust a plan that genuinely works.
What do you actually measure?
Your body-fat range, lean-mass distribution, your frame and somatotype, and key proportions, plus how your metabolism and habits factor in. Together these set realistic targets for your recomposition.
Do I need a gym, DEXA scan, or special equipment?
No. Everything is done from home using a few photos and simple measurements. No DEXA, no InBody machine, and no gym membership required to get your analysis.
What does the recomposition plan include?
Your training approach to preserve strength while losing fat, a daily protein floor and calorie target, and a week-by-week structure so you always know your next step.
Is the plan actually tailored to me?
Yes. Two people at the same weight can need completely different plans. Yours is built from your composition, training history, schedule, and goals, never a generic template.
Do I have to follow a strict diet?
No extreme cuts and no banned foods. We set a protein floor and a sensible calorie target you can hit with food you actually eat, so the plan is something you can stick to.
How do I get started?
Start your plan, enter a few details, and submit your photos and measurements. We handle the analysis and send your breakdown and plan back, all without you leaving home.
How long until I get my analysis?
Your analysis and plan are typically ready within a few days of submitting everything we need.
Can I use this alongside my current training?
Absolutely. If you already lift or run, we build around it, adjusting your volume and nutrition so you keep your strength while the fat comes off.
How much does it cost?
It's $97 per year, one membership covering your analysis and plan, with no hidden fees.
Is it a one-time fee or a subscription?
It's a yearly membership at $97/year, and you can cancel anytime.
What if it isn't right for me?
If the plan isn't a fit, reach out to our team and we'll make it right. We'd rather you be happy than locked in.
Is my data private and secure?
Yes. Your photos, measurements, and results are private to you, handled securely, and used only to build and refine your plan.
What happens to my photos?
They're used solely for your analysis. We don't sell them, publish them, or share them with third parties.
Do you share my information?
Never. Your information is never sold or shared. It stays between you and our team.
Will tracking my body make me obsessive?
Most obsession comes from not knowing where you stand. Clear numbers and a real plan usually do the opposite, replacing guesswork and anxiety with direction.
Why focus on body composition instead of the scale?
The scale can't tell fat from muscle. Two people at the same weight can look and feel completely different. Composition is what actually changes how you look and perform.
Why does keeping my strength matter so much?
Losing fat by also losing muscle leaves you smaller and weaker, not leaner. Our entire approach is built to strip fat while protecting the strength you've earned.
Why not just take Ozempic?
GLP-1s can drop weight, but a large share of that is muscle, and it often returns once you stop. We focus on a sustainable change in composition that holds without a prescription.
Can I really get results without drugs?
Yes. The fundamentals, enough protein, smart training, and a manageable deficit, work. Our job is to make them specific to you and easy to follow.
What if I have a lot of fat to lose, or only a little?
The plan scales either way. Whether it's your first 30 pounds or the last stubborn 10, the targets and pacing are set to your starting point.
Can I talk to a real person?
Yes. Our care team is reachable from your dashboard and by email at hello@keptlab.com whenever you get stuck or have questions.
What if I get stuck on my plan?
Message us. We'll help you troubleshoot and adjust so a tough week doesn't derail your progress.
How often can I update my plan?
As your body changes, resubmit your photos and we'll refresh your analysis and adjust your targets so the plan keeps pace with you.
